Questionnaire design
When designing a questionnaire it is crucial that you keep the survey objective in mind, how you are going to analyse the results, and how the results are going to be used. This helps you to craft the questions to get the results you need.
When we design a questionnaire we cover:
- Survey Objective - The goal that carrying out the survey hopes to achieve, we help you to clearly define the survey objective.
- Question Focus - specific questions directed at what you want to know.
- Question Type - presenting the questions in a format that best suits the question and the corresponding response options.
- Not limiting the options respondents can choose from - ensuring all response possibilities are covered.
- Keeping questions brief - long questions can be confusing and a burden to respondents.
- Keeping questions clear - using simple vocabulary and avoiding complicated sentences and language.
- Looking out for question flaws - question flaws include: double barrelled questions, double negatives, leading or biased questions and loaded questions. Question flaws hinder the validity and reliability of survey results.
- Ensuring questions can be easily answered - reduces the burden on survey respondents. Difficult question can be frustrating to answer which may affect your results.
- Keeping it relevant - Questions not relevant to a respondent can be hidden, directing them to the next relevant question and saving the respondent precious time.
- Introduction and reminder text we can assist you with how the invitation and reminder emails are worded to help maximise response rates
The result is a leaner, more directly topical survey that reduces the burden on the respondent. This increases response rate, credibility and value perception in the survey process.
Questionnaire design is one of our consultancy offerings.
