Questionnaire design
When we design a questionnaire we cover:
- Question Focus - specifiic questions directed at what you want to know.
- Not limiting the options respondents can choose from - ensuring all possibilities are covered.
- Keeping questions brief - long questions can be confusing.
- Keeping questions clear - using simple vocabulary and avoiding complicated sentences.
- Not including leading or loaded questions – reducing biased responses.
- Ensuring questions can be easily answered – gets reliable information and removes frustration.
- Keeping it relevant - Questions not relevant to a respondent can be instantly hidden, directing them to the next relevant question and saving time.
The result is a leaner, more directly topical survey that reduces the burden on the respondent. This increases response rate, credibility and value perception in the survey process.
Questionnaire design is one of our consultancy offerings.
